Message from the Marketer

When I'm not writing content for clients, I'm taking care of these cuties.

When I’m not writing content for clients, I’m taking care of these cuties.

I’m not going to pretend that it’s OK for a company to get lazy about sharing content. IF you want to attract and retain customers, stay relevant, or work toward anything like a goal. But in my case, as the lone ranger of my consultancy, I’m perfectly OK with not developing my own content: blog articles, social media posts, etc. You know why? Because I am so busy developing content for my clients!

Does this excuse me from walking the walk? Probably not. I’m not interested in excuses. I can explain it a little, though. I’m doing what many other small business owners do: keeping so busy with my day to day operations that I’m not spending any time on marketing, despite my best intentions. And a sizable portion of my operations include taking care of two toddlers! If I have the choice between blogging for my website or taking my kids to the park…well, I think it’s pretty clear what takes priority.

While I may not be focusing on my own business development (through content marketing, that is), I’m helping my clients reach their goals. The companies I work with (and in the case of marketing agencies, their clients) have amazing marketing plans and they’re pursuing real-world content marketing strategies. I love being a part of their journey and seeing how their efforts come together to better serve their customers and prospective customers. These companies are basically taking me along for the ride–I’m learning a lot about marketing and what goes into making high-level business decisions.

This is really, really exciting to me, because this exposure will help me be a more experienced and informed marketing consultant, let alone writer/content developer. My “10 year plan” includes getting both kids into grade school and expanding my business. I’m not sure exactly what this means quite yet, but I do know that working as a freelance copywriter for a wide range of companies is giving me absolutely priceless experience. For now, that’s good enough for me, and I’m so grateful for every opportunity I have to work with a marketing team (internal or agency-based).

To prove my point, I’ll admit right now that I’m ignoring some client work I really need to do. I’m also ignoring my 2 year-old, who’s now in the other room, leaving me alone with Curious George. My little guy just said “uh-oh,” so with this, I’m signing off!


This LLC Belongs to My Family

My Membership Certificate

Little did I know that having a baby would change my life this much–that nearly nine months after giving birth to my daughter, I’d be welcoming a new company into the family, too.

“Welcome to the family, SoaringWinds Marketing LLC!” This is truly a family affair.

I could use this blog post as an opportunity to wax poetic about forming a business and what that means to me as an American, but really, I want to reflect on the fact that this company is alive today because of my family, for my family, and thanks to my family. And this family includes an incredible group of friends.

As I explained in my first-ever post, I left the 9-to-5 world to stay home with my baby and enjoy the flexibility and supplemental income of freelance writing and marketing consulting. So, aside from a big “thank you” to Natalie, I have to thank my husband for his unwavering support. Mike has believed in me and trusted that we’ll “make it work,” even though it has been stressful, tiring, scary, frustrating…you get the idea. But it has been unbelievably rewarding, too, and we share these joys together.

With us every step of the way has been my brother, Tim. Uncle Tim takes care of sweet Natalie while Mommy works in the other room, while Mommy goes to meetings and meet-ups, while Mommy takes care of the day-to-day stuff that’s tough to do without a sitter. I thank Tim for his patience with me and for understanding how important my work is to me. He’s the best babysitter we could ask for!

My parents, little brothers, aunts, uncles, cousins, grandparents, friends–they’ve all been here to help out with babysitting, consultation, and support. It’s notable that yesterday–the 27th of October–was not only the day I signed my LLC’s Operating Agreement, but also my Godfather’s birthday. My Godfather has served as my mentor; we’re a lot alike in so many ways, so it’s very interesting that my LLC shares a birthday with him! (And happy birthday to my cousin–a fellow writer–who’s making it big herself over in London!)

Out of the gates, two of my girlfriends from Saint Mary’s College provided the professional support and endorsement I needed to get my first projects. I have developed great, ongoing relationships with a couple of clients and I look forward to building on what we’ve started. I’ve also been forming new friendships with Saint Mary’s women I didn’t even know at school, and am blessed to have them in my circle–on both professional and personal levels.

People open businesses everyday and I’m certainly in good company (no pun intended!), especially in the “momtrepreneur” space. I don’t know what the future holds, but I’m putting the pieces in place to carry on doing what I love to do in a way that works for me and my family. I hope that SoaringWinds Marketing LLC will achieve success in its goal to help companies with their marketing communications, and I also hope it will enable me to reach my potential as a businessperson and mother–two distinct roles that somehow wind together here in my home office!

Thank You, Ladies!

This is just a quick post to say “thank you” to the many women who have supported me as I’ve launched my business. I don’t mean to leave out the men*, but I’ve done most of my networking with fellow Saint Mary’s College alumnae, the Facebook group Ms Tech, the Founding Moms, and several women business owners who understand my start-up challenges and support my ambitions! I’m going to keep turning to you and I hope you’ll turn to me, too.

So mom, grandma Harmie, grandma Maggie, Maureen, aunts, girl cousins, girlfriends, and Saint Mary’s sisters–thank you! And Nattycakes, my dear daughter, I’m doing this for you!

*Don’t worry, fabulous men in my life. I thank you, too, and will soon give you your very own post.

Hello, freelancing!

While this site is meant to introduce my work to prospective partners and clients, it’s also a place I can share my thoughts about working in the exciting universe of freelance marketing – especially as a mom! Sounds a little cheesy, I know, to write about being a working mother, but it’s my world now.

I’ve always worked in traditional corporate marketing settings – as a cube-dwelling office worker, performing lots of different MarCom duties, riding the train every morning and evening, going to the gym at lunch, etc. When I had my baby in January, everything changed. Duh. I honestly wasn’t sure how my life was going to work any more. But as I learned how to change 45 diapers a day, breastfeed around-the-clock, cook dinner wearing a baby sling, and type on my laptop one-handed, I realized I could take a leap into the great unknown and try to work from home – ideally, as a marketing copywriter. (To put those one-handed typing skills to good use, of course!)

It was hard leaving my job and work friends, not to mention the financial security of a salary. I even sacrificed my reading and chill-out time on my daily commute! But really, it was nothing next to the sacrifice I would have made to leave my darling baby in someone else’s hands (even my dear husband’s). If I miss her when she’s sleeping next to me in the dark, where I can’t look at her and smile, well…you get the idea.

The thing is, I really love working and I don’t want to stop. I enjoy writing, communicating, and collaborating with people. I truly believe I have a heck of a lot to offer as a professional communicator! I’ve done a few jobs since I’ve started freelancing, and it has felt so good to produce, and I’ve learned so much already. Even working on this website has been immensely satisfying. Networking with friends and associates has been deeply rewarding, and I’m excited about what the future holds.

Learning to live with more unknowns than ever before, going with the ebbs and flows of parenthood, the economy, corporate budgets…it’s all somewhat unnerving. I’m an optimist, though, and I’m choosing to believe good things lie ahead. I’ll do my best, with prayers and fingers crossed!

Thanks for reading!