Fabulous B2B Content Marketing Trends I’m Really Excited About

content-marketing-trendsToday, I’m curating some curated content. It’s a great content marketing tactic, no? Repurposing others’ content in the spirit of sharing the wealth–well, it just makes sense. Anyway, Hubspot shared a Digital Marketing Philippines infographic in a recent blog post and I’m sharing it here.

But first, a little shout-out to the folks at Hubspot because they’re the people who got me really jazzed about content marketing in the first place, starting back in the early 2000s and then again in the early 20-teens. Hubspot’s Kyle James (now of SmartBug Media) and Nick Salvatoriello (now with IMPACT Branding & Design LLC), respectively, guided me toward an understanding of what would become my absolute favorite part of marketing. What started as “inbound marketing,” for me, at least, has become content marketing. Love it!

I wonder if they even remember little ‘ol me? 😉

Every Picture Tells a Story, Story
OK, back to the B2B content marketing trends infographic. It’s pretty epic. It’s a huuuuge infographic. Here are my takeaways:

  • Companies who blog more get more web traffic. “Duh!” But that’s powerful, and a great reason to keep coming up with great content.
  • Then again, they’re getting the message that you don’t publish content just for the sake of publishing content. Web traffic is nice, but you do it to engage your audience and boost sales.
  • Companies continue to increase their content marketing spend–yay for me!
  • Companies are most successful when they employ a documented content marketing strategy, as opposed to going willy-nilly (a post here, a case study there, no signs of measurement…).
  • Companies are wise to try various tactics to promote/share their content with intention to focus on the most effective ones.

I’ve seen all of the above with MY clients, so I think we’re on to something. What do you think?

The Hottest B2B Content Marketing Trends in 2017 (Infographic) - An Infographic from Digital Marketing Philippines


Thanks for tuning in! Until next time…


Message from the Marketer

When I'm not writing content for clients, I'm taking care of these cuties.

When I’m not writing content for clients, I’m taking care of these cuties.

I’m not going to pretend that it’s OK for a company to get lazy about sharing content. IF you want to attract and retain customers, stay relevant, or work toward anything like a goal. But in my case, as the lone ranger of my consultancy, I’m perfectly OK with not developing my own content: blog articles, social media posts, etc. You know why? Because I am so busy developing content for my clients!

Does this excuse me from walking the walk? Probably not. I’m not interested in excuses. I can explain it a little, though. I’m doing what many other small business owners do: keeping so busy with my day to day operations that I’m not spending any time on marketing, despite my best intentions. And a sizable portion of my operations include taking care of two toddlers! If I have the choice between blogging for my website or taking my kids to the park…well, I think it’s pretty clear what takes priority.

While I may not be focusing on my own business development (through content marketing, that is), I’m helping my clients reach their goals. The companies I work with (and in the case of marketing agencies, their clients) have amazing marketing plans and they’re pursuing real-world content marketing strategies. I love being a part of their journey and seeing how their efforts come together to better serve their customers and prospective customers. These companies are basically taking me along for the ride–I’m learning a lot about marketing and what goes into making high-level business decisions.

This is really, really exciting to me, because this exposure will help me be a more experienced and informed marketing consultant, let alone writer/content developer. My “10 year plan” includes getting both kids into grade school and expanding my business. I’m not sure exactly what this means quite yet, but I do know that working as a freelance copywriter for a wide range of companies is giving me absolutely priceless experience. For now, that’s good enough for me, and I’m so grateful for every opportunity I have to work with a marketing team (internal or agency-based).

To prove my point, I’ll admit right now that I’m ignoring some client work I really need to do. I’m also ignoring my 2 year-old, who’s now in the other room, leaving me alone with Curious George. My little guy just said “uh-oh,” so with this, I’m signing off!

Content Marketing Trends 2014

I came across this tremendous infographic depicting the content marketing trends to watch out for this year. The part about more companies bringing their content marketing in-house in favor of outsourcing it (to folks like me)? I think this is actually great news in the world of content marketing because it means it’s working–and C-suite corporate decision-makers are getting the message. Investing in original content is simply a smart move. And (sales pitch) I’m happy to help create that content for business owners, marketing departments, and marketing agencies who don’t have an in-house team. 🙂

Copywriting that supports a content marketing strategy is less about chasing keywords and more about providing valuable information to interested people. When I’m writing something to help a client establish thought-leadership–a goal of content marketing–I enjoy digging into the topic and learning about it through interviewing the thought leader and performing my own research. (Plus, it gives me lots to talk about with parents at the playground or birthday party.)

Without further commentary from me…enjoy and be inspired!

Top 6 Content Marketing Trends to Watch Out This 2014 (Infographic) - An Infographic from Digital Marketing Philippines