Content Specialty: Health Insurance

I have researched and written extensively on the following topics:

  • Health care reform
  • Health insurance marketplaces
  • Private health insurance plans
  • Consumer-driven health care (CDHC)
  • Defined-contribution health plans
  • Health Savings Accounts (HSAs)
  • Uninsured/underinsured population
  • Consumer segments/target markets
  • mHealth (mobile health)
  • Patient-centric health care
  • Consumer engagement tools/technology
  • Wellness programs
  • Health literacy
More specifically, for the insurance agent audience: 
  • Cross-selling
  • Selling online
  • Sales and marketing strategies and techniques
For the individual health insurance consumer:
  • The basics of individual health insurance
  • Choosing the right health plan
  • Buying coverage online
  • Using a health plan

Samples of work from projects related to these categories are available. Please contact me!

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