From Freelancer Brain to Business Owner Brain

Business Owner BrainMy brain is in the process of shifting from “freelancer” mode to “business owner” mode, and it’s changing everything. This is a really powerful statement. So powerful, in fact, that I’d stop right there if I was OK with a one-sentence blog post.

If you don’t know what I’m talking about—or even if you do—let me elaborate.

Before taking my business full-time, I didn’t know that my mindset would change so drastically—or that, in order to grow, it needed to change. I thought that simply taking on enough work to fill a 40-hour workweek meant I reached the next level. (Insert an evil laugh here.) No, no, no. How wrong I was.

She Blinded Me with Science

My brain is literally re-wiring itself. Other small business owners and entrepreneurs, including my business coach, warned me about this. I used to be a freelance copywriter. Now that I’m focusing on SoaringWinds Marketing all day, every day, it’s crystal clear that I am much more than that—and my capacity for all-things-content-marketing is significant. Now, I’m a business owner offering content marketing services.

I’ve been truly blessed with wonderful and supportive clients. Each and every one has enabled me to flex my content strategy muscles in addition to content writing. That means I’ve been able to develop editorial calendars, topics, and content that:

  • Come to life in different forms (print, digital, social)
  • Target different audiences (customers, prospects, investors, channel partners)
  • Target different spots along the sales funnel
  • Support various marketing objectives (lead generation, organic traffic, thought leadership)
  • Etc…

So what does this really mean? I’m never just writing. It might look like it, but I’m doing so much more. And that’s the direction I’m heading. SoaringWinds Marketing is morphing, evolving, shifting…but it’s all about content marketing, not just content writing. Because I AM SoaringWinds Marketing, I’m the one morphing, evolving, and shifting…and my brain is along for the ride.

Ch-ch-ch-ch-changes

I kind of feel like I’m in a constant state of recalibration. Maybe all small business owners feel this way. I’ve only been at it for about 3 months and this feeling has only just recently kicked in. It’s the big shift. “I’m not a freelancer. I’m a business owner.”

I’ll walk you through an example (inspired by a real-life discussion in my coworking office) of how this shift impacts my thinking, and, ultimately, my business development strategy:

I have a Masters in Business Administration with a concentration in Marketing. I’ve never OWNED that. But I need to. I used to think that placing “MBA” after my name or otherwise making any sort of “thing” about it was braggy or pretentious. I didn’t think it mattered to a client if their content writer had that credential.

And maybe it doesn’t. But it does matter that their content strategist does.

Upon further thought, my business education, which started way back in undergrad, has helped make me a damn good business person—and a damn good business content strategist and writer—and it shows my clients and prospective clients that I comprehend business terminology and have an understanding of the various business challenges faced by their customers. It’s not a coincidence that I specialize in B2B marketing. (Who’s bragging now?)

Sure, I worked in corporate America for over 10 years and haven’t been living in a bubble, but my business acumen is a big part of who I am and what I bring to the table (and to the computer or mobile device keyboard). And it just might set me apart from other content developers, who, in their own right, bring their own unique skills to their craft. I just happen to be a particularly business-minded and MBA-trained content marketer—and that’s value I need to leverage.

Did you spot the shift?

I Don’t Know Where I’m Going, but I Sure Know Where I’ve Been

OK, I have some idea where I’m going (I just really like Whitesnake). I’m growing, and so is my business. It’s exciting. I’m very blessed, as I’ve said. This new state of mind I’m developing—along with all the content—is taking me somewhere special, to a place that holds meaning for me and will help my existing and future clients get even more value out of me. Am I working longer hours than ever? Yes. Am I fearful that I won’t get it all done? Sometimes. But are these really problems? No, not for a business owner.

There you go. Shift.

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Finding My Sweet Spot

suite-spotte-conference-room

My cup runneth over with at least 2 coffees every day…and so much more.

I just know I’m in the right spot. I’m finally working full-time as a content marketer, and that means I can focus more energy on building my business and helping my clients. All. Day. Long.

Well, at least until I head home for dinner and the nightly family dance party.

I’m a big believer in the laws of attraction and that everything happens for a reason. I firmly believe that the universe is leading me in the right direction. And there are little signs everywhere that tell me I’m where I’m supposed to be. Case in point: just now, when settling down at my computer to write this post, I insert my earbuds and fire up my music. I put 26 U2 albums (that’s 496 tracks!) on “shuffle” and the first song to come on is my FAVE, Joshua Tree’s Red Hill Mining Town. Unless iTunes is serving up songs based on a Googlesque algorithm, I’d say that’s a cool coincidence. Or complete rubbish. Who cares? It means something to me.

Musta Been the Right Place, Musta Been the Right Time
Way back in the spring of 2016, I stood at a crossroads. I was either going to find traditional employment or make a go of SoaringWinds Marketing. Guess which path I took? (Read aaaaallll about it in Taking My Biz to the Next Level.) While evaluating my options, I connected with local self-employed folks on Facebook and was alerted to a really cool co-working office, Suite Spotte, in LaGrange, IL. A few weeks later I just happened to be having coffee with a friend while our toddlers were in pre-school. And this coffee shop just happened to be doors down from Suite Spotte, so I had to check it out, right?

Naturally.

Forgive the histrionics, but I felt like I was walking into my future. The ultra-friendly entrepreneur-owner and business coach extraordinaire, Sue, welcomed me (and my willing friend) in for a tour of the super-modern and artsy facilities. While she had me at “meditation room,” where there is a salt lamp and everything, I was flabbergasted when I saw that an article posted on the bulletin board was written for the local newspaper by none other than a fellow Saint Mary’s College alumna, a professional writer introduced to me a couple of years back through our college career office. (Incidentally, she and I met in person a couple of months ago in a “coincidental” run-in at a local library.) Yes! It’s all coming full-circle!

Time Time Ticking, Ticking, Ticking Away
So here we are, it’s January 2017 and I’m finally working at Suite Spotte. It’s called “the go-to-grow workplace,” and based on my first 3+ weeks in, I can already see why. Not only do I (finally) have more time to work with, but I have the pleasure of working alongside other entrepreneurs, solopreneurs, remote workers, and freelancers. These are my people! And I have access to “on-demand” career coaching. And a meditation room!

We have weekly lunches dedicated to whatever we want to talk about. Since I’ve been here, we’ve hashed out some best practices for introducing a new subscription-based service model and the payments technology to support it…talked about getting “what you’re worth” when going after a new client or interviewing for a  job…considered some new business-building ideas for a law practice…and determined whether or not Jimmy John’s delivery is really “freaky fast.” It is.

Aside from talking with people and eating, I focus on my work. My client-based work as well as work associated with growing my business, making new connections, and setting goals for the short and long term. When I say I’m finding my sweet spot, I’m talking about more than where I set down my laptop and coffee cup. I’m talking about honing in on the work I love to do…identifying the types of projects I most enjoy so I can find more of them, defining the real value I bring to my clients so I can deliver more of it, and establishing a daily routine that maximizes my productivity and happiness so I can be a “better” me in all areas of my life.

finding-my-sweet-spot

Promises, Promises
I’m going to do what any self-respecting content marketer does and BLOG ALREADY. I’ve said it before, but it’s so much easier said than done. Excuses, excuses. “I spend so much time working on my client projects, wah wah wah, how can I blog for MYSELF?” I’ll tell you why, sweetie: because that’s content marketing. It is indeed my distinct pleasure to blog about the world of content marketing and share my insights. And now I can dedicate time to doing exactly that.

And, my readers, I expect you are probably LESS interested in hearing musings about my personal life and work…so I’ll up the ante on developing content around what YOU want.

Yep, that’s content marketing, sweetie.

Taking My Biz to the Next Level

I’m pleased to announce that I’m taking SoaringWinds Marketing full-time! With the support of my husband, I’m adding hours to my part-time schedule and ramping up, project by project. I’ll share a little about why this is happening–and why it’s so exciting:

Rising to my Strengths
It’s not easy being a stay-at-home parent who also works. I could probably leave it at that! But it took me a long time to admit that I’m someone who enjoys working and actually needs to work in order to be an effective parent. I kept telling myself that I could do it all 100%…and I struggled with burnout. And my family (not so much my clients!) took the hit. I’m not OK with that.

Some soul-searching and long talks with mentors helped me decide that I deserve to be my best self, and that being my best self means more quality time with my family. If working a more traditional full-time schedule and pursuing my professional ambitions is the fuel I need to stay charged, then let’s do it.

Having decided to work more, I faced the big question: do I go get a job or do I keep freelancing? For weeks, I went back and forth, seeing the pros and cons of both. I learned quickly that both options are good ones and there really isn’t a “right” or a “wrong” answer. But following my instincts…going with my gut…and listening to some very supportive clients, friends, and career mentors led me to give it a shot. Im giving SoaringWinds Marketing my full professional attention (for now, at least!).

I HEART Content Marketing
Obviously I’ve been evaluating my skills, interests, and giving serious consideration to the 5-year plan. When it comes down to it, my heart is in content marketing. I love strategizing, I love copywriting, I love all of it. But I also love being in a position of leadership. That’s not to say I want to boss people around (I’d rather not do that!), but I identify with the entrepreneurial vision. I can lead my own company, however tiny it might be right now, and assume all of the organization’s roles. It’s taking on a lot, but why not? I can say conclusively that I have the coolest boss in the world. 😉

I’m a content strategist and copywriter for SoaringWinds Marketing, and I can take this role wherever I want to take it. I’m excited about digging deeper into the practice of content marketing and learning from experts, like the folks at the Content Marketing Institute. I will continue learning from my agency clients and corporate clients as THEY manage content strategy and leverage my skills to further their initiatives. I look forward to sharing my insights with you on this blog.

About the Blog
I’ve written hundreds of blog posts for clients over the past five years, but sparingly for my own website. That’s not gonna fly if I expect to be a successful content marketer! So consider this my commitment to taking the time to write posts for SoaringWinds Marketing and NOT make myself the topic of conversation. At least most of the time.

Stay tuned for what’s to come!

Message from the Marketer

When I'm not writing content for clients, I'm taking care of these cuties.

When I’m not writing content for clients, I’m taking care of these cuties.

I’m not going to pretend that it’s OK for a company to get lazy about sharing content. IF you want to attract and retain customers, stay relevant, or work toward anything like a goal. But in my case, as the lone ranger of my consultancy, I’m perfectly OK with not developing my own content: blog articles, social media posts, etc. You know why? Because I am so busy developing content for my clients!

Does this excuse me from walking the walk? Probably not. I’m not interested in excuses. I can explain it a little, though. I’m doing what many other small business owners do: keeping so busy with my day to day operations that I’m not spending any time on marketing, despite my best intentions. And a sizable portion of my operations include taking care of two toddlers! If I have the choice between blogging for my website or taking my kids to the park…well, I think it’s pretty clear what takes priority.

While I may not be focusing on my own business development (through content marketing, that is), I’m helping my clients reach their goals. The companies I work with (and in the case of marketing agencies, their clients) have amazing marketing plans and they’re pursuing real-world content marketing strategies. I love being a part of their journey and seeing how their efforts come together to better serve their customers and prospective customers. These companies are basically taking me along for the ride–I’m learning a lot about marketing and what goes into making high-level business decisions.

This is really, really exciting to me, because this exposure will help me be a more experienced and informed marketing consultant, let alone writer/content developer. My “10 year plan” includes getting both kids into grade school and expanding my business. I’m not sure exactly what this means quite yet, but I do know that working as a freelance copywriter for a wide range of companies is giving me absolutely priceless experience. For now, that’s good enough for me, and I’m so grateful for every opportunity I have to work with a marketing team (internal or agency-based).

To prove my point, I’ll admit right now that I’m ignoring some client work I really need to do. I’m also ignoring my 2 year-old, who’s now in the other room, leaving me alone with Curious George. My little guy just said “uh-oh,” so with this, I’m signing off!

Hello again!

I haven’t blogged in quite a while. What kind of marketer am I? Well, I’m a marketer who’s been blogging for her work blog and writing blogs for freelance gigs. Ah, when it comes to blogging for my own company, I’m sure not walking the walk! That’s OK. My loyal fans understand.

SoaringWinds Marketing has taken a backseat to my full-time employer, but it’s a nice comfy backseat. I absolutely love my FT job, by the way, and am very blessed to have it. It’s clearly keeping me busy and I’m learning soooo much. I’ve been able to maintain some freelance work (hence the comfy backseat) and that makes me feel like that entrepreneurial spirit is alive and well.

I attended a Chicago Association of Direct Marketing Interactive Marketing Special Interest Group (say that 25 times fast) luncheon today and the topic was cloud marketing. Being in the room with small business owners and other writers made me realize I really must pay a little more attention to my own marketing business–and give some voice to Corrie the marketer. So here I am! I may not blog too often here at SoaringWinds Marketing…but I’m here…and I hope to share some interesting tidbits as I find them!

Happy spring–check out those soaring winds up in the spring sky and think of me! 🙂 

This LLC Belongs to My Family

My Membership Certificate

Little did I know that having a baby would change my life this much–that nearly nine months after giving birth to my daughter, I’d be welcoming a new company into the family, too.

“Welcome to the family, SoaringWinds Marketing LLC!” This is truly a family affair.

I could use this blog post as an opportunity to wax poetic about forming a business and what that means to me as an American, but really, I want to reflect on the fact that this company is alive today because of my family, for my family, and thanks to my family. And this family includes an incredible group of friends.

As I explained in my first-ever post, I left the 9-to-5 world to stay home with my baby and enjoy the flexibility and supplemental income of freelance writing and marketing consulting. So, aside from a big “thank you” to Natalie, I have to thank my husband for his unwavering support. Mike has believed in me and trusted that we’ll “make it work,” even though it has been stressful, tiring, scary, frustrating…you get the idea. But it has been unbelievably rewarding, too, and we share these joys together.

With us every step of the way has been my brother, Tim. Uncle Tim takes care of sweet Natalie while Mommy works in the other room, while Mommy goes to meetings and meet-ups, while Mommy takes care of the day-to-day stuff that’s tough to do without a sitter. I thank Tim for his patience with me and for understanding how important my work is to me. He’s the best babysitter we could ask for!

My parents, little brothers, aunts, uncles, cousins, grandparents, friends–they’ve all been here to help out with babysitting, consultation, and support. It’s notable that yesterday–the 27th of October–was not only the day I signed my LLC’s Operating Agreement, but also my Godfather’s birthday. My Godfather has served as my mentor; we’re a lot alike in so many ways, so it’s very interesting that my LLC shares a birthday with him! (And happy birthday to my cousin–a fellow writer–who’s making it big herself over in London!)

Out of the gates, two of my girlfriends from Saint Mary’s College provided the professional support and endorsement I needed to get my first projects. I have developed great, ongoing relationships with a couple of clients and I look forward to building on what we’ve started. I’ve also been forming new friendships with Saint Mary’s women I didn’t even know at school, and am blessed to have them in my circle–on both professional and personal levels.

People open businesses everyday and I’m certainly in good company (no pun intended!), especially in the “momtrepreneur” space. I don’t know what the future holds, but I’m putting the pieces in place to carry on doing what I love to do in a way that works for me and my family. I hope that SoaringWinds Marketing LLC will achieve success in its goal to help companies with their marketing communications, and I also hope it will enable me to reach my potential as a businessperson and mother–two distinct roles that somehow wind together here in my home office!

Cut the Drama, it’s Just Sales!

Let's make a deal!

Every day it becomes clearer to me that running my own business is nothing like my role as an employee in a marketing communications department. It’s great that I can write, optimize a web site, crank out some cool PowerPoint presentations and develop a social media strategy–but I’ve also got to master an understanding the legal, financial, and operational complexities of this little company if I’m going to make it work.

Oh yeah, and I have to sell.

Next to keeping an Oreo cookie out of my mouth, selling is one of the hardest things you can ask me to do. I’m pretty sure it’s because I want to please everyone and be “nice,” and I find talking about money very difficult. In my mind (however wrong this is!), sales people annoy others and try to separate them from their money. I don’t want to be this person! But when I stop to think about it, good sales people are actually some of my favorite people–they help me find a way to meet my needs and move forward towards my goals, even if I have to pay up. (Please note, no one ever had to “sell” me a baked good!)

For crying out loud, as a “marketing person” I’ve been trained to tread lightly with the sales folk. Marketing people like to blame sales people and sales people like to blame marketing people when the going gets tough. Not unlike siblings, actually. At the end of the day, we’re all on the same team but I’d much rather not be in their shoes because they have to have the tough conversations with people, and clearly I’m a wimp.

Please, let me express myself theatrically: Picture me standing on a stage in an auditorium full of salespeople, a lone stage light beside me, and soft piano music accompanying the following monologue:

“O, how do you do it? You put yourself out there and face rejection. You have to battle objections, ask people for their money, and risk getting the phone slammed down in your ear! You can take my beautifully constructed value proposition, my pretty list of sales tips, my sales and marketing collateral and work your magic to bring in business only to get judged…alas! You toil away in the trenches with no guarantee of success! How do these things not terrify you, make you nervous or even a little sad?”

Slap slap slap! Is all of this drama really necessary? I can handle this. I’m really not a wimp. I’ve achieved a lot in my life and probably have a lot more sales savvy than I give myself credit for. It’s just a new skill set to learn. As a marketer, I’m fundamentally a salesperson. What this really comes down to is I have to develop a harder shell and not take rejection personally–and I have to ask for what I’m worth. I absolutely, 100%, no argument, you can’t convince me otherwise, hate the idea that my “nice, accommodating personality” alone can’t do the work for me.

A very successful business woman recently told me, “It’s not about being nice, it’s about being honest.” In business, that couldn’t be more true. Of course, it’s important to be friendly and kind, but business is business–there comes a time when people who are negotiating to work together have to have the tough conversations about time and money, needs and expectations. I see the sale (and my breakdown) happening herein. My instinct is to defer to the other person and not ruffle feathers–or worse, railroad them! But I have needs, too, and I sure as hell know that I’m smart, capable, and a great person to work with. I hope the people I work with agree!

I also realize that what I’m selling is an honest-to-goodness value to a business. The services I bring to the table are an important part of their sales process (eek!). Talking about my services and positioning them verbally as part of a “pitch,” complete with pricing, is something I’ll get better at over time. Sales for my business isn’t trying to sell ice to an Eskimo–my customers and prospects already want to boost their marketing efforts and are giving me the opportunity to help them get it all together.

One of the stickiest points for me on this entrepreneurial journey has been embracing the inescapable fact that I must be a salesperson. But if I keep in mind that as long as I’m being honest, the emotional stuff needn’t factor in too much. If someone is mean to me or laughs in my face because I’m asking them to pay for services I believe can really help them reach their goals, at a fair price, then they can move on. Someone can like me and not buy from me, and vice versa. Not everyone is going to like me or agree with my approach. That’s business. That’s sales. No drama. That’s what I’m taking on as a business owner/consultant.

One last thing. Sorry if I’ve offended any salespeople here. Please, take this whole thing as a compliment to you–even a cry for help. Feel free to contact me with any sales tips you can provide a marketing person like me! I’ll pay you with Oreos! 🙂

Information OVERLOAD!!!

I am so overwhelmed!

A typical 5 minutes in my day: Bzzzz…new text message. Bzzzz…incoming cell phone call. Ding…e-mail newsletter with 47 links to click. Ding…webinar invite. Ring…mom’s calling. Ding…e-mail from client. Purr…cat climbs on me. Clink…Reminder to call Bob for article interview in 20 minutes. Wonk…Skype call. Ding…e-mail confirming conference call. Knock…brother holding baby in doorway because baby is ready for mommy time.

The typical next 5 minutes: Reply to text message, let cell phone call go to voice mail, delete newsletter, register for webinar and add it to iCal, answer mom’s call with unfairly annoyed tone of voice, read client e-mail, pat cat, “snooze” reminder for 5 minutes, ignore Skype for the moment, reply “yes” to conference call and add to iCal, situate baby on my lap…

What’s funny is I know I’m leaving stuff out.

God, I am so tired. And did I do any actual WORK in this 10 minute period? Yeah, I guess so. I don’t know how to measure it. I answered phones, messages, talked, got irritated with a loved one, set up some appointments, got an educational opportunity on the calendar, and fed my baby. I suppose this is progress. But is it effective?

Since I started my business, I’ve been going crazy with the amount of information I need to process – and a lot of it is my doing. To learn new things and stay on top of industry trends, I’ve subscribed to a number of newsletters, joined several LinkedIn groups and a few meet-up/networking groups. I’m on 50 e-mail lists, including those of vendors I work with, and most of these deliver information I actually value and WANT to receive. But I’ve learned that I can spend more than 24 hours a day sifting through it, organizing it, responding to it, talking about it…waaaah!

And for the record, the work-related information comes to me on top of that from my friends and family and I don’t do much censoring of their information! Relationships are important and are the reason I’m doing any and all of this.

A great blog came to my attention today: Data Sort – Finding Inner Peace When There’s Too Much Information. GOOD STUFF! It’s written by a woman in my Founding Mom’s meet-up, and I’m so grateful she encouraged us to check out her blog today. She understands how I feel and reminded me that most of us are overloaded–but that we can choose to be grateful for the opportunities we have to connect with people, stay active with our families, take on work, etc. And really, that we can laugh about it.

We all need to learn how to manage all the information that comes our way. My life has changed a lot lately, and I’m learning new skills every day. I’ll get the hang of it. I’m in the thick of things and I need to learn how to quickly identify what’s most important, what has to be addressed immediately and what can wait. I’m sort of impatient, though, and I am really looking forward to having it figured out. (I do realize no one ever figures it out, though!) See, I’m my own worst enemy. 😉

Uh-oh! I just heard The Office music coming from the TV in the livingroom. I have to wrap this up so I can watch it…if I don’t get an e-mail, phone call or text in the meantime!

Beyond My Comfort Zone

I try to look before I leap!

This is probably more of a self-pep-talk than anything else, but I’m entitled, right? I need to remind myself (and anyone who might be reading this) that we can achieve great things if we’re willing to move outside our comfort zone and take some risks.

Right?

 

My adventures as an entrepreneur have challenged me tremendously–which is great! But I can’t say it hasn’t been scary at times. OK, most of the time. Every day, it becomes clearer and clearer to me that working for myself (in an effort to work for my clients) is a never-ending lesson in, er, almost everything, and it isn’t always comfortable. It’s way easier to live with the illusion that I know everything!

And let’s not forget I’m still learning how to be a mom! (And wife, for that matter.) But I digress.

Before I set out on my own, I had the safety net of a full-time job. I had layers of management above me making sure I was on track, I had a steady pay check and benefits, and I basically knew exactly what to expect from day to day. I also didn’t have a miniature human being to take care of. That’s not to say I wasn’t challenged–I was!–but I didn’t feel like I was taking much risk. I wasn’t!

Now, I’m taking risks all over the place. Rather than taking the road most traveled, I’m winding down a new path, using a combination of my gut instincts, experience, and advice from others to guide me. Just about everything I’m doing at work and at home is new, different, exciting, or plain scary, requiring a trip beyond my comfort zone. Some examples that have led to real growth:

  • tackling a unique writing assignment on a topic I know very little about
  • tending to a tiny bruise on my daughter’s cheek she got from rolling really quickly across the bed into the corner of the nightstand while I was standing right there
  • talking with a CPA about business structures and quarterly estimated taxes–did I mention I hate accounting?–and admitting I really need help understanding it all
  • letting my baby sleep in bed with me because it breaks my heart to hear her cry, even though most people disagree with me
  • learning how to sell (but I’m a marketing person! Not a sales person! Not anymore…)
  • watching my little darling take bites out of remote controls and cell phones and pull chunks of fur off of cats

Growing pains are uncomfortable: one minute I have a scary, unseasy feeling in the pit of my stomach, and the next I might feel victorious. I feel like I’m on an emotional roller-coaster. But my confidence in myself is building, slowly but surely. When I deliver a piece of freelance work that gets good reviews or I get feedback on a proposal that requires a re-tooling of my estimates, I’m moving forward–even if I have to make lots of edits or recalculate. In networking with new people or conducting interviews for writing assignments, I’m hoping and praying that I’m coming across as genuine and likable. Rejection or disapproval is always possible, and that’s terrifying to me. So is my fear that I’m teaching my daughter that it’s normal to watch episodes of the Office over and over and over again. (I’m serious, this probably isn’t healthy!)

The good news is that just when I feel like I don’t know anything, I realize I actually know a lot; when I feel like I’m taking a shot in the dark, I’m finding myself landing on target (or close to it!). Does this mean I’m smart? Insightful? Lucky? Blessed? Sure, but I think it means I’ve done a decent job researching and mitigating risks in my efforts to grow–as both a business person and a parent.

I think this is how it is, though. For me, moving outside of my comfort zone has been a constant exercise in saying “I hope this works!” while leaning on my support system more than I ever have before. It has mean accepting that I don’t know it all, but I know enough to keep me going, and if I keep on this path, I’ll end up knowing a heck of a lot more than I did when I started. I think the trial-and-error, learn-as-I-go “lifestyle” of entrepreneurship (and parenthood) will actually make me pretty darn effective and successful if I stick to it. And that’s my intention.

I’m getting a little more comfortable outside of my comfort zone, but I might need to be reminded of this tomorrow–when I’m sure to face another scary step into the unknown!

Thank You, Ladies!

This is just a quick post to say “thank you” to the many women who have supported me as I’ve launched my business. I don’t mean to leave out the men*, but I’ve done most of my networking with fellow Saint Mary’s College alumnae, the Facebook group Ms Tech, the Founding Moms, and several women business owners who understand my start-up challenges and support my ambitions! I’m going to keep turning to you and I hope you’ll turn to me, too.

So mom, grandma Harmie, grandma Maggie, Maureen, aunts, girl cousins, girlfriends, and Saint Mary’s sisters–thank you! And Nattycakes, my dear daughter, I’m doing this for you!

*Don’t worry, fabulous men in my life. I thank you, too, and will soon give you your very own post.