I just know I’m in the right spot. I’m finally working full-time as a content marketer, and that means I can focus more energy on building my business and helping my clients. All. Day. Long.
Well, at least until I head home for dinner and the nightly family dance party.
I’m a big believer in the laws of attraction and that everything happens for a reason. I firmly believe that the universe is leading me in the right direction. And there are little signs everywhere that tell me I’m where I’m supposed to be. Case in point: just now, when settling down at my computer to write this post, I insert my earbuds and fire up my music. I put 26 U2 albums (that’s 496 tracks!) on “shuffle” and the first song to come on is my FAVE, Joshua Tree’s Red Hill Mining Town. Unless iTunes is serving up songs based on a Googlesque algorithm, I’d say that’s a cool coincidence. Or complete rubbish. Who cares? It means something to me.
Musta Been the Right Place, Musta Been the Right Time
Way back in the spring of 2016, I stood at a crossroads. I was either going to find traditional employment or make a go of SoaringWinds Marketing. Guess which path I took? (Read aaaaallll about it in Taking My Biz to the Next Level.) While evaluating my options, I connected with local self-employed folks on Facebook and was alerted to a really cool co-working office, Suite Spotte, in LaGrange, IL. A few weeks later I just happened to be having coffee with a friend while our toddlers were in pre-school. And this coffee shop just happened to be doors down from Suite Spotte, so I had to check it out, right?
Forgive the histrionics, but I felt like I was walking into my future. The ultra-friendly entrepreneur-owner and business coach extraordinaire, Sue, welcomed me (and my willing friend) in for a tour of the super-modern and artsy facilities. While she had me at “meditation room,” where there is a salt lamp and everything, I was flabbergasted when I saw that an article posted on the bulletin board was written for the local newspaper by none other than a fellow Saint Mary’s College alumna, a professional writer introduced to me a couple of years back through our college career office. (Incidentally, she and I met in person a couple of months ago in a “coincidental” run-in at a local library.) Yes! It’s all coming full-circle!
Time Time Ticking, Ticking, Ticking Away
So here we are, it’s January 2017 and I’m finally working at Suite Spotte. It’s called “the go-to-grow workplace,” and based on my first 3+ weeks in, I can already see why. Not only do I (finally) have more time to work with, but I have the pleasure of working alongside other entrepreneurs, solopreneurs, remote workers, and freelancers. These are my people! And I have access to “on-demand” career coaching. And a meditation room!
We have weekly lunches dedicated to whatever we want to talk about. Since I’ve been here, we’ve hashed out some best practices for introducing a new subscription-based service model and the payments technology to support it…talked about getting “what you’re worth” when going after a new client or interviewing for a job…considered some new business-building ideas for a law practice…and determined whether or not Jimmy John’s delivery is really “freaky fast.” It is.
Aside from talking with people and eating, I focus on my work. My client-based work as well as work associated with growing my business, making new connections, and setting goals for the short and long term. When I say I’m finding my sweet spot, I’m talking about more than where I set down my laptop and coffee cup. I’m talking about honing in on the work I love to do…identifying the types of projects I most enjoy so I can find more of them, defining the real value I bring to my clients so I can deliver more of it, and establishing a daily routine that maximizes my productivity and happiness so I can be a “better” me in all areas of my life.
I’m going to do what any self-respecting content marketer does and BLOG ALREADY. I’ve said it before, but it’s so much easier said than done. Excuses, excuses. “I spend so much time working on my client projects, wah wah wah, how can I blog for MYSELF?” I’ll tell you why, sweetie: because that’s content marketing. It is indeed my distinct pleasure to blog about the world of content marketing and share my insights. And now I can dedicate time to doing exactly that.
And, my readers, I expect you are probably LESS interested in hearing musings about my personal life and work…so I’ll up the ante on developing content around what YOU want.
Yep, that’s content marketing, sweetie.