Taking My Biz to the Next Level

I’m pleased to announce that I’m taking SoaringWinds Marketing full-time! With the support of my husband, I’m adding hours to my part-time schedule and ramping up, project by project. I’ll share a little about why this is happening–and why it’s so exciting:

Rising to my Strengths
It’s not easy being a stay-at-home parent who also works. I could probably leave it at that! But it took me a long time to admit that I’m someone who enjoys working and actually needs to work in order to be an effective parent. I kept telling myself that I could do it all 100%…and I struggled with burnout. And my family (not so much my clients!) took the hit. I’m not OK with that.

Some soul-searching and long talks with mentors helped me decide that I deserve to be my best self, and that being my best self means more quality time with my family. If working a more traditional full-time schedule and pursuing my professional ambitions is the fuel I need to stay charged, then let’s do it.

Having decided to work more, I faced the big question: do I go get a job or do I keep freelancing? For weeks, I went back and forth, seeing the pros and cons of both. I learned quickly that both options are good ones and there really isn’t a “right” or a “wrong” answer. But following my instincts…going with my gut…and listening to some very supportive clients, friends, and career mentors led me to give it a shot. Im giving SoaringWinds Marketing my full professional attention (for now, at least!).

I HEART Content Marketing
Obviously I’ve been evaluating my skills, interests, and giving serious consideration to the 5-year plan. When it comes down to it, my heart is in content marketing. I love strategizing, I love copywriting, I love all of it. But I also love being in a position of leadership. That’s not to say I want to boss people around (I’d rather not do that!), but I identify with the entrepreneurial vision. I can lead my own company, however tiny it might be right now, and assume all of the organization’s roles. It’s taking on a lot, but why not? I can say conclusively that I have the coolest boss in the world. 😉

I’m a content strategist and copywriter for SoaringWinds Marketing, and I can take this role wherever I want to take it. I’m excited about digging deeper into the practice of content marketing and learning from experts, like the folks at the Content Marketing Institute. I will continue learning from my agency clients and corporate clients as THEY manage content strategy and leverage my skills to further their initiatives. I look forward to sharing my insights with you on this blog.

About the Blog
I’ve written hundreds of blog posts for clients over the past five years, but sparingly for my own website. That’s not gonna fly if I expect to be a successful content marketer! So consider this my commitment to taking the time to write posts for SoaringWinds Marketing and NOT make myself the topic of conversation. At least most of the time.

Stay tuned for what’s to come!


One thought on “Taking My Biz to the Next Level

  1. Mark Weinstein says:

    Best of luck, Corrie. You have made a wise decision. The Weinstein Organization team is very excited about accessing your talents and expertise even more than we have in the past.

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