This week I’ve been trying to get up to speed with social media. As a marketing consultant, and for obvious reasons, I need to know a lot more than the typical social media user. I think I probably already do…but the more I learn, the more I realize how much more I need to learn. The social media landscape changes almost daily and there’s a lot to keep up with.
What’s great is that the communities are trying to make their tools easier to use and more accessible to the hoards of people signing on to enjoy them. That’s why I hold out hope that “social media” will be kind to me, that “they” will keep giving me the support I need to become aptly proficient. By the time my daughter signs on (oh gosh, I hope that’s in a loooong time!), I’ll know more than enough to be able to guide her experiences responsibly. But that’s another topic altogether.
I’ve been tooling around a little more than usual in Facebook, Twitter, and LinkedIn (what I like to call the Big Three), but I’ve also been practicing my skills in YouTube and Hootsuite. We’ll see what I attack next. I’m soon to get back to work using Hubspot’s awesome inbound marketing software, and I believe that will help launch me to the next level of professional expertise.
It seems everyone–and every company, to some degree–is pressing into their social footprint these days. Will the excitement and usage of social media wane in the months or years to come? Probably. But it’s such an integral part of how we communicate so I don’t think it will go away. Maybe it will be repurposed a little as time goes on. For now–it’s here, so let’s use it!
One challenge I’m having as an entrepreneur is separating my personal social media activity with my business activity. Experts say I should act ONLY on behalf of my business (ahhh…me and my business are one!), but honestly, I want to interact with my friends and family (and even some business associates) as Corrie and not SoaringWinds Marketing. It will take some time and more thought before I’m able to juggle both optimally–and I thank my friends and family for tolerating my often-business-centric messaging.
So here ends my unstructured ramblings on my social media schooling….there’s a lot more where this came from. Next time, I may have more insightful things to share.
Before I sign off, I’ll ask you to check out this cool resource I found for free social media icon sets. Getting new social media icons on my site may inspire me to write another installment of Becoming a Techie!